Listing sites were built to win the click
Thousands of hyper-optimized pages, outbidding and outranking operators in the auction for years.
Ads that drive themselves
Propmatic finds the spend that is not producing leases and brings you the fix. You approve it, and the change goes live that moment.
Schedule a demoStop overspending on ads
Human teams cannot keep the pace
Weekly cycles and change fees cannot match how fast AI is reshaping search.
The opportunities are buried in the data
Every campaign, ad group and keyword throws off signals daily. No team has the bandwidth to catch them all.
A higher return on your ad spend
Propmatic reads every search term, moves budget to the communities with vacancies and keeps the ads current, so each dollar buys more tours. You approve every change before it goes live.
High impact
Add 14 negative keywords to the one-bedroom campaign
Searches for houses and short-term rentals spent all month without a tour.
Expected impact
$1,180Back in the budget
−$29Cost per lease
0Tours lost
It cuts the searches that never lease
Every search that triggered one of your ads gets read. Searches that spend without producing a tour get a negative keyword drafted, and that money goes back to the searches that lease.
Studios at Memorial
01Campaign
02Studio ad group
03Ad written
It builds the campaign a floor plan needs
When studios open up at a community, Propmatic drafts the campaign for them, from the ad groups to the ad itself, in your approved language. Approve it and it goes live that moment.
Which search terms spent the most without a tour last week?
Ask for anything“Apartments for sale” and “short term rentals”, $410 between them. The negatives are drafted.
Ask it anything about your ad accounts
Which searches spent the most without a tour. What pausing the brand campaign would cost you. The answers come from your ad accounts and your PMS, while you are still in the conversation.
What it works on in your ad accounts
Everything an ads team touches, worked every day on every community you own.
Search terms and negative keywords
Every search that triggered an ad, read daily. The ones spending without a tour get a negative written for you.
Bids
Bids follow what a search is actually worth on your communities.
Budget and pacing
Daily pacing against what each campaign is actually returning.
Ad copy and creative
New headlines from your approved language, tested against the ads you have.
Campaign and ad group structure
Campaigns and ad groups built around what people actually search for.
The pages behind the clicks
A page for every ad group, which is what lifts your quality score.
Every click lands on a page built for the search
Google charges less per click when the search, the ad and the page agree. Propmatic builds a page for every ad group from your approved language and photography, so the click lands on exactly what the person searched for.
Agentic landing pagesWhat it adds up to
The same budget, working harder, on every community you own.
A higher return on ad spend
More of the budget reaches the searches that produce tours, so the money you already have carries more leases.
A lower cost on every click
When the search, the ad and the page agree, Google charges less for the same position.
Hours given back every week
Nobody pulls the search terms report or chases a change through a vendor.
You decide what it is allowed to do
Propmatic works inside the accounts you already own. Every change is logged with who approved it.
trust pageFrequently asked questions
Does Propmatic spend budget without my approval?
No. Budget moves the moment a person on your side approves it, and every change is logged with who approved it and when.
Does it work with the Google Ads account we already have?
Yes. Propmatic connects to your existing Google Ads account with access scoped to the work. The account stays in your name, your history stays where it is, and nothing has to be rebuilt to start.
Where does wasted ad spend come from in apartment campaigns?
Mostly from searches that were never going to lease: people looking for a job, a house to buy, a community in another city or a floor plan you do not have, all matching a broad keyword. Budget sitting on a community with no vacancies, ads still promising a special that ended, and clicks landing on a page that does not answer the search add to it. Propmatic reads every search term and every page, every day, and drafts the fix.
What kinds of changes does Propmatic make to the ads?
The ones an account needs every day: search terms cut and negatives added, bids and budgets moved to the communities with vacancies, ad copy refreshed when a special ends or a floor plan fills, and a campaign built when a floor plan needs one. Each arrives as a drafted change with its expected impact, and it is made the moment you approve it.
Will it just tell us to raise the budget?
No. Propmatic is built to find what the budget you already set is losing. A recommendation to spend more is held to the same standard as any other: what it costs, what it returns, and why.
Why does the landing page matter for Google Ads?
How fast does a change go live?
The moment it is approved. Propmatic drafts most changes while you are still reading the opportunity, and once a person on your side approves one it is made in the account and logged with who approved it and when.