The marketing teammate that finds wasted spend

Propmatic reads your ad accounts, landing pages and community sites every day, finds what is pushing your cost per lease up, and brings you the fix with its expected impact. Approve it and it goes live that moment.

Schedule a demo
Good morning, Jordan.

I read yesterday’s searches and spend across your communities.

Build a landing pageBuffalo Bayou, the trail
Rewrite an ad groupPost Oak, brand terms
+ Ask for anything ↗

You keep the decisions. Propmatic does the work.

Propmatic finds what needs doing and drafts the change. You approve it, ask it anything in plain language, and tell it how you want calls made.

Why did cost per lease go up at Montrose?

Cost per click rose 22% on the two-bedroom terms while availability stayed flat. Spend held, leases did not.

Ask for anything

Ask it anything about your accounts

What is my worst-performing campaign this month. Why did cost per lease go up at Montrose. The answers come from your accounts and your PMS, so the report you owe somebody takes minutes.

Google Ads · Post OakHigh impact · Live

Cut the “luxury high rise” bid at Post Oak by half

Expected impact
$960Back in the budget
−$22Cost per lease
0Tours lost

Approve it, and it goes live that moment

Every opportunity arrives with the change drafted, the expected impact, and the reasoning. Approve it and Propmatic makes the change itself, logged with who approved it and when.

Google Ads · MontroseHigh impact

Pause the studio campaign until October

Train Propmatic on this

Studios fill by August. Keep the campaign running and move the budget to one-bedrooms.

Save
Skill file · The Placestudio-campaigns

Studios fill by August. Keep the campaign running and move the budget to one-bedrooms.

Train it, and it learns how you decide

Say how you want a call made, and why. It goes into a skill file your company owns, and Propmatic applies it from then on, for everyone on your team. It compounds, and it stays when people leave.

A day with Propmatic

Propmatic reads your accounts every morning, brings you the changes worth making, makes the ones you approve and reports back on what they did.

Analyzes
propmatic
GGoogle Ads
GA4Google Analytics 4
SCSearch Console
MMeta Ads
YYardi
FFunnel
Surfaces opportunities
Google Ads · Montrose

Cut the “luxury high rise” bid at Montrose by half

Website · Heights

Take the September special off the home page

Landing page · Post Oak

Build a page for “2 bedroom apartments near the Galleria”

Preview, edit, approve
Landing page · Post Oak

Build a page for “2 bedroom apartments near the Galleria”

The search lands on the Post Oak home page, which never mentions the Galleria. The page is drafted from your approved blocks and photography.

Reports back
Weekly report · The Place at Post Oak

The Galleria page is bringing in tours

Three weeks after it went live
Tours booked23↑ from 9 a week
Cost per lead$58↓ from $112
Clicks that book6.1%↑ from 2.4%
Tours a week from Galleria searchesThis week

Your ads, landing pages and community sites, worked every day

Propmatic works your ad accounts, the pages your ads land on and the community sites those pages live in, and brings each change to you before it is made.

Wasted ad spend gets found and fixed every day

Every campaign, ad group and search term on your communities, read every day against the units you have to lease. Spend that is not producing leases gets found and the fix gets drafted, so more of the budget you already have turns into guest cards.

Paid ads

A page built for every ad, so more clicks become tours

Each campaign gets a landing page built for the search that produced the click, in your approved language and photography. Matched pages earn a higher quality score, which buys more reach for the same bid and brings your cost per click down.

Agentic landing pages

Website changes go live the day you ask for them

You ask for the change, Propmatic makes it, and it goes live when you approve. The site is rebuilt to load fast and to be read by the AI assistants prospects search with.

Agentic websites

It connects to the tools you already use

Propmatic connects to your Google Ads and Meta accounts, your GA4 and Search Console, your PMS and your community sites, and reports to you in Slack or Teams. Everything stays in your name, and access is scoped to what each capability needs.

Book a meeting

When a campaign slips, it finds the cause and fixes it

An ad problem is usually a page problem, and a page problem is usually a site problem. Because the same agent watches the search term, the landing page, and the leads that page produces, it can tell which one is the cause and fix the right one.

The fix does not wait on a second vendor or a ticket to another team. It arrives drafted, with its expected impact, and goes live when you approve it.

Frequently asked questions

What does the Propmatic marketing agent do each day?

It reads your ad accounts, your analytics, your PMS and your community sites, works out what is pushing cost per lease up, and drafts the change: the search terms to cut, the budget to move, the page to build, the form to fix. Each one arrives with its reasoning and its expected impact, waits for your approval, goes live the moment you give it, and is reported back to you.

How is this different from the marketing software we already have?

Most marketing software reports on performance and recommends what your team should do next. Propmatic carries the work forward. It finds the opportunity, drafts the change, waits for your approval, then makes the change itself and records what happened.

Does Propmatic replace my marketing team?

No. It takes the work nobody on your team wanted: writing tickets, chasing them, assembling reports from four systems, checking listings one at a time. What is left is the work they were hired for.

What does self-driving mean if I still approve everything?

A self-driving car still has a steering wheel. Propmatic does the finding and the doing, and you keep the decisions that have your name on them. Approve makes the change. Train tells Propmatic why you would have done it differently, and it remembers.

What is Train, and what happens when I use it?

Train is how you say why. When a recommendation is close and you would have made it differently, you tell Propmatic the reason, and that reasoning is written into skill files your team owns. Every Train compounds: the next recommendation on that community, that campaign or that kind of change already reflects what you said.

What does Propmatic connect to, and what does IT have to clear?
Can I start with one community?

Yes, and it is the normal first move. Most teams start on ads at a single community, because recovered spend shows up fastest there, and add communities once one is running better than the rest.

How does Propmatic report back?

In the places your team already reads. Every change Propmatic makes comes back with what changed and what it did, and when you ask how a community is doing, the answer is built from your own accounts, your analytics and your PMS, so nobody on your team assembles it by hand.

Start with one community

Schedule a demo and see what Propmatic would work on first.

Schedule a demo