Costs climbed while the work stood still
The listing sites outbid communities for their own prospects, and the only answer was more budget.
About Propmatic
Self-driving marketing, built so the people who own the budget stop having to ask for more of it.
Why we built it
Small changes wait in long queues
A new page, a broken form, a special on the home page. Each one becomes a ticket and a wait.
Search moved, and it keeps moving
Prospects ask an assistant and Google answers as one. Agents now read your site to decide what to say about you.
What changes for your team, and what stays yours
Propmatic takes the work nobody on your team was hired for. The decisions stay with your team.
What Propmatic takes on
- Waiting days on a change that takes minutes
- Stitching a report together from every system
- Checking every listing by hand
- Guessing which channel produced the lease
- Losing what a teammate knew when they leave
What stays with your team
- Strategy, and the decisions that need judgment
- Creative, and the experiments worth running
- The final say on everything that goes live
- Your team, your accounts and your data
- The skill files Propmatic learns from
Founders who’ve been here
We have spent years shaping multifamily technology, building companies that have been acquired by Constant Contact, Asset Living, and RealPage. Along the way, we saw how much of an operator’s marketing ends up owned by third parties or a listing site. We built Propmatic so it no longer has to be.
Mark Schmulen
CEO & Co-Founder
Mark began his career in investment banking at J.P. Morgan in New York City. He later founded NutshellMail, a social media marketing company that was acquired by Constant Contact. He then partnered with Matthew at Chirp as CEO, a smart access platform, which RealPage acquired in 2020. He is currently an Entrepreneur in Residence at Fifth Wall and is building Propmatic with Matthew.
Matthew Hager
CTO & Co-Founder
Matthew founded Poetic Systems, a digital marketing agency that built sites for large operators such as AMLI and Asset Living, who later acquired the company. He continued at Clutch, then co-founded Chirp prior to its acquisition by RealPage. He is currently an Entrepreneur in Residence at Fifth Wall and is building Propmatic with Mark.
Chat with the team
Book a meetingQuestions about the company
Is Propmatic a marketing agency?
No. Propmatic is a marketing agent: software that does the marketing work itself, inside the accounts your company already owns, and waits for your approval before anything goes live. Operators run it directly.
Who founded Propmatic?
Mark Schmulen and Matthew Hager. Mark is CEO; he founded NutshellMail, acquired by Constant Contact, and was CEO of Chirp, acquired by RealPage. Matthew is CTO; he founded Poetic Systems, which built sites for operators such as AMLI and was acquired by Asset Living, and he holds the patent on self-optimizing websites.
Why did you build Propmatic?
Because costs climbed while the work stood still. Listing sites outbid communities for their own prospects, small changes waited in long queues, and search moved to assistants that read your site to decide what to say about you. We had spent years building multifamily technology and saw how much of an operator’s marketing ended up owned by third parties. Propmatic exists so it no longer has to be.