Leasing costs keep climbing
Cost per click is set by supply and demand, not by effort. The old answer was more budget, and that answer is gone.
Self-driving marketing for multifamily
The marketing agent that surfaces daily opportunities to lower your leasing costs
Multifamily marketing has a problem
AI has changed how prospects search
Prospects are using AI agents to find their next home. Assistants search on a prospect’s behalf, and they read your site to decide what to say about you.
A ten-minute website fix takes two weeks
It becomes a request, a scope, a quote and a wait. By the time it publishes, the month it was supposed to help is already closed.
Meet Propmatic
The teammate that pushes your cost per lease down, keeps your communities in AI answers, and catches what the data buries.
See how Propmatic worksHow it works
You set the destination. Propmatic drives you there.
1
It connects to your tools
Your ad accounts, your analytics, your CRM, your community sites and your PMS. Propmatic reads what each one knows about your communities, so a recommendation comes from all of it rather than from one report.
ConnectedGoogle Analytics 4
Traffic, conversions, audiences
ConnectedGoogle Search Console
Organic rankings, queries, impressions
ConnectedGoogle Ads
Campaigns, keywords, bids
ConnectedMeta Ads
Facebook + Instagram campaigns
ConnectedFunnel CRM
Lead management, pipeline, attribution
ConnectedYardi
Multifamily property management, unit availability, rents
2
It analyzes your ads, landing pages and website, every day
Overnight it reads the campaigns, the pages behind them and the community sites, then checks what they say against the units you actually have to lease.
3
It surfaces daily opportunities to lower your cost per lease
Each one arrives with the fix drafted and the reasoning attached. Approve it and Propmatic implements the change itself and logs it.
DestinationYour leasing goals, on less ad budget.
What Propmatic works on
Your ads, the pages behind them, and the community sites they land on.
Add negatives to the two-bedroom campaign
Fourteen search terms spent all month without producing a single guest card.
Expected impact
$1,860
Back in the budget
-$36
Cost per lease
+9
Guest cards a month
$1,860
saved on ad budget
It finds and fixes wasted ad spend
Every campaign, ad group and search term gets read daily. Spend that is not producing leases comes back to you as a drafted fix, and it goes live the moment you approve.
It builds a landing page for every ad
The page is built for the search behind the click, from your approved language and photography, and it goes live as fast as the campaign does.
It updates your website when you ask
Say the change in a sentence and it publishes the moment you approve. Core Web Vitals stay green, and an AI assistant searching for a prospect can check availability and book the tour on your site.
Your team approves everything that goes live
Propmatic works inside the accounts you already own. Every change is logged with who approved it.
Human approval Nothing goes live without it
Role-based access People see what their role covers
Scoped credentials Only what each capability needs
Cleared language only Composed from your approved library
The full picture for your team is on the trust page.
Is your site ready for the new era of search?
Frequently asked questions
Propmatic is a marketing agent for multifamily: software that does the marketing work itself. It works your ad accounts, the landing pages behind your ads and your community sites every day, finds what is pushing cost per lease up, drafts the change, and makes it the moment you approve it.
Marketing that finds its own work and does it, with a person still holding the wheel. A self-driving car still has a steering wheel: you set the destination and approve the turns, and the driving is the part you stop doing. Propmatic is self-driving marketing for multifamily, and Approve and Train are the wheel.
Marketing work done by an AI agent connected to the accounts where the work happens. Propmatic is connected to your ad accounts, your analytics, your PMS and your community sites, so it can see what is happening, decide what to do about it, and make the change itself once you approve it.
Nothing. Propmatic drafts the change, shows you exactly what will happen, flags anything touching brand or compliance, and waits for a person on your side to approve it. Every action it takes is logged with what changed, who approved it and when.The trust page has the detail.
No. Propmatic takes the work nobody was hired for: the tickets, the chasing, the reports assembled from four systems, the listings checked one at a time. Strategy, creative and the final say stay with your team.
Your ad accounts, your analytics, your PMS and your community sites, each on access scoped to the work, and it reports back in the channels your team already reads. The accounts stay in your name and your history stays where it is.
Schedule a demo. We look at your communities, your ad accounts and your sites with you and show what Propmatic would work on first. Most teams start on ads at one community, because recovered spend shows up fastest there, and add communities once one is running better than the rest.